01
Connect the event
Track meaningful product actions through REST, GraphQL, or SDKs.
Personalized gamification for your app
Plug Rooguy into your product with APIs and SDKs, then launch points, badges, levels, streaks, quests, and AI-recommended mechanics that help more users activate and come back.
AI-guided game designAPI/SDK setup in 5 min14-day free trial
app.rooguy.com/dashboard
Product proof
From one product event to a personalized game loop
Rooguy turns the actions your users already take into rewards, progress, and behavior signals your team can tune.
02
Generate the mechanic
Use rules, cooldowns, levels, badges, streaks, and AI suggestions tailored to user behavior.
03
Show the reward
Return points, progress, unlocks, and leaderboard movement to the user experience.
04
Personalize from behavior
Use engagement signals to refine mechanics without rebuilding the backend.
Why teams can start on a trial
Full platform
Rules, rewards, analytics, AI Advisor, and SDK/API access are included across plans.
API-first
Start with HTTP requests, then use SDKs when they fit your stack.
Scale by usage
Move from Starter to Pro or Enterprise as MAU, projects, events, and support needs grow.
Built for teams adding gamification without a long build
1k to custom
MAU-based tiers
5 min setup
API/SDK launch
99.9% uptime
Managed backend
Gamification mechanics you can launch quickly
Saves 2 weeks
Rules Engine
Trigger rewards from product events with conditions, cooldowns, segments, and visual rule logic.
Saves 1 week
Leaderboards
Global, weekly, monthly, and custom filtered. Real-time rankings with caching.
Saves 3 weeks
Quests & Streaks
Multi-step quests with progress tracking and habit-forming streak mechanics.
Personalized
AI Game Designer
AI studies your product and users, then recommends mechanics, goals, and reward rules for each audience.
Gamification can improve activation and retention. Building it from scratch can drain your roadmap.
Most teams need more than basic points and badges. Rooguy gives you managed gamification mechanics, behavior analytics, and AI guidance so you can design, launch, and tune personalized loops without months of custom development.
Plug in our API. Ship gamification mechanics today.
curl -X POST https://api.rooguy.com/v1/events \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"user_id": "user_123",
"event_name": "purchase-completed",
"properties": {
"amount": 99.99,
"product_id": "prod_456"
}
}'Build in-house vs. Use Rooguy
Time to launch
Build In-House2-4 months
Rooguy< 1 day
Maintenance
Build In-HouseOngoing dev team
RooguyFully managed
Behavioral understanding
Build In-HouseData science team
RooguyBuilt-in AI
AI-generated mechanics
Build In-HouseMonths of design
RooguyAuto-generated
Scaling
Build In-HouseEngineering project
RooguyAuto-scaling
Analytics
Build In-HouseBuild yourself
RooguyBuilt-in
Support
Build In-HouseNone
RooguyEmail / Priority / Dedicated
| Feature | Build In-House | Rooguy |
|---|---|---|
| Time to launch | 2-4 months | < 1 day |
| Maintenance | Ongoing dev team | Fully managed |
| Behavioral understanding | Data science team | Built-in AI |
| AI-generated mechanics | Months of design | Auto-generated |
| Scaling | Engineering project | Auto-scaling |
| Analytics | Build yourself | Built-in |
| Support | None | Email / Priority / Dedicated |
Simple pricing by monthly active users
Every plan includes the full rules engine, REST, GraphQL, and SDKs. Compare the details when you need them.